Thousands of people start online businesses every day in this country. Probably millions worldwide.

The problem is, about the same amount of people quit online businesses as join them each month. The failure rate is very high in this industry.

Why do you think that is?

I think it’s because of a thing called “value disconnect“. Essentially, a mismatch between the person and the opportunity that wasn’t predictable ahead of time. Usually due to some failure in communication.

In short, the person who is quitting failed to read - or read into - the sales material at the time of purchase (or do other proper research) to extract the true meaning of the message being communicated by the vendor.

Another way to say it is that they just didn’t do proper due diligence before jumping head-first into an offer.

Why is that so important?

Well, because performing the process of due diligence on an online business opportunity can do wonders in finding the right fit for you, regarding business model, style, system, etc. And it can save you a bunch of time and frustration, money, etc.

But this isn’t about that. This article assumes you have done your due diligence and have chosen or are about to choose the best-fit online business opportunity for you.

Congrats, well done. You now have a much higher chance of succeeding than someone who doesn’t do proper research first.

But now comes the part that probably will be hard - sticking with the decision.

You’ve just paid out a good amount of cash or are positioned to soon, with recurring monthly fees as well. So you’ve got a definite financial investment going on.

That should keep you motivated, right? Hopefully, but maybe not.

You set time aside to build this business, but have barely used it accordingly. You’re filling it with previous, more “comfort zone” activities. What’s going on?

Whatever it is, you have to do one of two things right away:

1. Go after the business like you should have when you first signed-up.

Or…

2. Quit the business completely.

Sure, you could add a third choice of “Do nothing with it. Give it less attention than than one of your lesser hobbies”. But I don’t see the need for choice #3.

Either you are or you aren’t. As Yoda said: “There is no try, there is only do or not do!”
And excuses don’t wash either. They hurt you more than anyone.

You can’t sit around and dream about building it and expect it to get built. Either it was a good fit for you or it wasn’t.

If you realized the error of your ways shortly after you signed-up, you should have asked for a refund and gotten out immediately.

Whatever happened, relax, it’s happened to a lot of us. Don’t beat yourself up about it, just learn from it.

Since you didn’t officially quit yet, the two choices above still prevail.

Dump it if you’re gonna dump it. But decide soon, because the clock is ticking…

Let’s say you decided to keep it, Ok?

Now it’s time to look at it a little differently. Maybe look at it as more of a game. Not drudgery. A personal playful challenge. Less serious.

Sure, it’s serious. But we don’t want you to become obsessed with it. And we don’t want you afraid of success or failure, either. We want you focused, confident and committed to the process.

You’ve decided to go for an online business opportunity. The first thing you have to get out of your mind is this image of great wealth pouring out of the heavens onto your head.

It ain’t gonna happen, kid.

Oh, and lose the sitting on your butt, doing nothing imagery, too. It’s a myth.

You will be directly rewarded in life - and in this business of yours - according to the decisions you make and the actions you take. Make note of this, as it is wise…

“Deciding” to sit on your duff isn’t going to get a business developed. You need to literally chisel-out a chunk of your life and plaster-in this new time, energy and resource-draining priority.

Because either you WILL make time to build the business or the business won’t get built.

And not just block out time, but actually agressively and routinely use it to perform the most critical tasks in developing profits in the business.

Some people use a vision board to keep them motivated. It’s a bulletin board or section of wall that you have decorated with pictures and other images and words that symbolize your dreams, goals and visions. Things you want to have, be, do or see. They serve as a constant visual reminder and vision recharger. Highly recommended.

Some people respond better to negative motivation - like a picture of their current boss or cubicle farm or something else they currently have in their lives they desperately want gone.

Whatever it might be, keep using and doing things that motivate you. I’d recommend going only for things that generate positive rather than negative motivation.

Like I said earlier, if you look at it as more of a game - golf being a good example - then you are able to step back and look at it from the outside. And like with using golf clubs, small, incremental improvements really make big differences in outcomes.

In golf, where cutting a few putts off your short game dramatically improves your score, ultimately, the overall score was improved only one stroke at a time.

The same goes for this new business you decided to build and grow. You’ll build and grow it one action, one hour of effort, at a time. And in time you’ll find numerous ways to cut “strokes” off your “game” by learning to automate and outsource many of your chunked-down tasks, described later.

You understand on multiple levels that there is no “Easy Button” for this gig.

You WON’T be “building hundreds or thousands of profitable sites in mere minutes” yadda, yadda, yadda.

And knowing all of that going in, puts you in a perfect position for “informed consent“.

What’s informed consent?

It’s like what you sign before you get a medical operation. It means you have read and fully understand everything that is going to happen to you. You’ve been informed, and now you consent. Bye bye appendix (or whatever)…

A scary experience to most people - both for medical stuff as well as business stuff.

But this shouldn’t be too scary. It’s not a medical procedure, after all. Just a simple business decision. And you did your research ahead of time. You have all the facts - you’re informed.

If you did proper due diligence prior to selecting this business, your probable success rate is off the charts compared to the average person who selects a business through more subjective, emotional processes.

So, if your foundation (the decision process) is solid, you are starting from a point of strength and stability. Now it’s just a matter of applying consistent action to the required business-building tasks and success is virtually assured.

In other words, doing the work. Playing the game, if you prefer.

Ok, here’s how you do it…

A couple of oldies but goodies:

1. The journey of a thousand miles begins with a single step.

2. How do you eat an elephant? One bite at a time.

That’s how.

The main reason most people quit home-based businesses almost before they actually “begin” them is due to a disconnect in the value promised, expected or delivered.

Most people expect fast, vast wealth with almost no work, because that’s the way many vendors hype their sales message. The reality is, there are thousands of ways to make money online. Some easy, some quite difficult. But NONE without any work involved!

The common scenario for zealous new online entrepreneurs is: They buy-in to a “hot” opportunity, and when the fast money doesn’t come, the motivation begins to drop off, followed by any work they might have invested, and finally they quit.

Most experienced golfers are happy if they cut a single stroke off their game once every few months or so. And they can tell you that no one ever went from caddy to pro in a month.

There IS work to be done, make no mistake. But none of it is overwhelming if you approach it from a one-bite-at-a-time perspective. Probably the best way to do this is to write down each of the major tasks and below them all of the sub-tasks. Once you “chunk-down” the tasks, they become much more managable and less intimidating.

The last place you want to find yourself is sitting, asking “What do I do now?” A question often asked by people who are overwhelmed with too much information or instruction. That state of overwhelm is like trying to swim in freezing water - no good.

It’s a state of paralysis you need to stay out of. Which is why you chunked-down all the critical tasks and allotted time estimates to each.

No trying to swallow any pachiderms whole for you. You have a logical sequence and process that focuses on only managable portions of necessary tasks and eliminates non-revenue generating busywork and distractions.

You’ll stay motivated to spend the time and effort on this business because you understand that it takes action, not just dreams, to attain goals.

This is a permanant step for you. You are now officially a business owner. You now have a vehicle at your disposal to literally change the course of your life. Do you get how huge that is?

Even if it’s only a few hours a week for starters, you are now in a unique position to generate additional revenue into your household through the leverage of a business.

Your business.

It just requires consistent time and effort applied to make it happen.

What will you do? Commit to at least three, but preferably six months of consistent 10-hours per week, minimum effort into the business model as it’s laid out by the company, your sponsor, upline, etc.?

Or mess around with it for a week or two and decide “it’s not for you”?

A huge part of you wants “it” (rapid wealth, freedom, lifestyle, success, etc.) and an equally huge part of you seems to NOT want it.

So you buy “stuff” with grand intentions, but then do nothing with it. If it’s like this with you, don’t freak. You’re not the only one. I don’t have the space here to speak to this subject. Look for a separate article on this. But essentially, it goes back to the fear of success or failure I mentioned earlier as well as “comfort zone thinking”.

You’ve got to get your head around being totally WORTHY to succeed!

No guilt, no barriers, no worries, no distractions - just building your business.

It’s a free country. You can build a multi-million dollar business from a small home office if you really want to. People do it all the time.

You just have to want it badly enough and then make it happen through consistent effort over time.

I believe you can do it. Go forth and prosper!

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