Category Archives for "Email Marketing"

The Value of a Buyer’s List vs. a Freebie List

The Value of a Buyer’s List vs. a Freebie List

What is the lifetime value of everyone on your email list?

This might be something you’ve thought about or it might be something you’ve never thought about.

Of course, you always hope that everyone on your list will go on to become a buyer. The fact is that there are some people who are never going to buy from you and might not stay on your list.

They joined your list to get something for free, but maybe found that you're just not their cup of tea, or they never intended to buy anything for whatever reason, or they've moved on from the topic, or something else happened.

Those people are going to unsubscribe from your list or go inactive by not opening your future emails and that shouldn't shock you. It's going to happen… period. You shouldn't be worried or concerned about the people who unsubscribe. It's just a fact of being an email marketer.

At the same time, it is important to understand why someone might unsubscribe from your list once they’ve signed up to receive something for free. It's also important to understand why someone might be on your list for a long time but never become a buyer.

We Value Buyers More Than We Do Freebie Seekers

It may seem awful to base the worth of people on your list based on whether or not they will ever buy from you. And that's certainly not the only measure there is of the value of people on your list. But, we email marketers do (or should) value people who buy from us more than we do those who do not. It’s just a fact of business.

We value those who buy from us over and over again, and pick up our higher-priced items, more than we do those who only buy one product, no products, or only lower-priced products here and there.

Part of that is because we like to provide value to people, and those who don’t buy what we offer aren’t getting value from us, so we aren’t truly reaching them on any level.

Put More Effort Into Those Who Buy From You Again And Again

It makes sense that you would put more of your efforts into building relationships with those who are more likely to buy from you on a regular basis.

You'll spend more of your time figuring out what your high-ticket buyers need and want than you will your low-ticket buyers or your freebie seekers.

How Do People Get On Your List?

Let's take a step back for a moment. How did these people get on your list in the first place?

If you've been building your email list for any length of time at all, then you probably have subscribers who’ve joined a couple of different ways.

Some may have joined if they bought a product of yours. If someone has already bought a product of yours or a product you promoted as an affiliate, then that person is a proven buyer.

Another way they may have joined is if they signed up for your email list to receive a freebie. Maybe it was a free report, a free course, or whatever it was. These people are obviously interested in the topic of your email list but are not yet proven buyers.

Now, which of these two types of subscribers is more valuable to you? Again, I’m not talking out their worth as a human being – I'm talking about their worth to your wallet.

Buyers vs. Freebie Seekers

Hopefully you can very quickly figure out that the proven buyer is more valuable to you. They've proven that they're willing to take out their wallet and pay for a product, or service, or whatever it is.

That really indicates that they know, like, and trust you, or at least one or two of those three things.

That doesn't mean the freebie list member will never go on to become a buyer. The moment they buy something from you is the moment they become more valuable as a list subscriber. Some freebie list members will buy from you and some won't.

But, pay attention to what is most likely to happen. The person who has already bought from you is more likely to buy from you again. They have a higher value to you right out of the gate.

I would never tell you not to use every single method you have at your disposal to build a list. But what I will tell you is that you might want to put more of your effort into building a list full of buyers than building a list full of freebie seekers.

I'll say this again because I think it's so important. Please don't give up and stop putting opt-in forms on your blogs and setting up squeeze pages to give away free items. That would be a huge mistake.

Focus on Your Buyer’s List

Do make sure you are building a buyer’s list as well and putting even more of your effort into doing so.

With every product you sell, you should be striving to build a list. Automate the process. Everyone who buys from you should automatically get added to your email list of customers.

Segment Your List for Maximum Profitability

And if people buy more than one product from you or if they buy higher ticket items or upsells, you can further separate them out. Put them on a separate email list from those who have bought from you multiple times or who have bought higher ticket items.

As you can see, I’ve mentioned having several different lists. When people first start out, they often only set up one list. They combine those who’ve signed up for a freebie product with those who have bought a product. This is something you may want to think about correcting.

Using the tools of your autoresponder service, create a list for those who have already bought from you. Create a list of those who signed up for a freebie product, and create a list for those who have bought upsells or higher ticket items.

It's so important to target your marketing to your audience. The way you will market to your freebie list is different than the way you will market to those who have bought higher ticket items. It's a matter of being a proven buyer versus being a freebie seeker.

The way you work with these different groups is totally up to you. Some marketers choose to delete freebie seekers after they haven't bought anything for a certain amount of time. Others keep them around and send them affiliate offers or lower-priced offers with the hopes that someday they'll decide to buy. And remember that while they might not be ready to buy right now, they might be ready to buy some day in the future.

No matter whether you delete freebie seekers or you keep them around, you should spend more of your efforts marketing to those long-term customers and proven buyers. This can pay off for you much more.

Having A Professional Autoresponder Service Can Help You Effectively Work With Both Freebie And Buyer’s Lists

This is yet another reason why it's so important to get a professional autoresponder service. They will make it easy to separate your list, start new lists, and manage your subscribers in the right way.

You can set up different autoresponder emails for your freebie seekers than you set up for those who are proven buyers. Once you really get into it, you can further segment your lists and tweak and test things until your lists are much more profitable than they would be if you were marketing to freebie seekers and buyers in the same way.

Pay Attention to the Differences in Your List Subscribers

You want to maximize your earnings as an email marketer. That means paying very close attention to the difference between your buyer’s list and your freebie list. Put more of your attention on building relationships with those who are proven buyers. Market higher ticket items and related items to those who have already purchased from you.

How To Get More People To Open Your Emails

How To Get More People to Open Your Emails

It’s All About Email…

As an online marketer, you're probably aware that email marketing is extremely important. If you don't have an email list, you're going to be left behind.

But just having an email list isn’t enough. You can build one by giving away something awesome, but how do you convince them to open your emails in the future, which is what you wanted to happen when you asked them to sign up.

So now, you’re ready to learn what it takes to nurture that list to improve your open rates. It's frustrating to send an email out, only to find that next to no one opens it. What's the point of that?

One of two things tends to consistently happen to email marketers. There are those marketers who just don't know how to reach their audience. They’ll send an email only to be met with dismal results— their open rates are terrible.

There are other marketers who seem to have the golden touch when it comes to email marketing. People salivate when one of their emails comes into their inbox. Their open rates, click through rates, and conversion rates are out of this world. That's the position you want to find yourself in.

So, how do you get more people to open your email? It's not as tricky as it sounds, actually. When you really get to the heart of it, it's all about understanding people and developing relationships.

What do the people in your niche, the people on your email list, really need and want? If you can figure that out, you're as good as gold.

Your marketing message isn't worth anything if no one's going to see it. And no one will see your marketing message if you can't get them to open your email. Understanding how to get more people to open your email is one of the most important things you can do as an online marketer.

Build a Relationship with Your Audience

People buy from those they know, like, and trust. The same holds true for who opens your emails. If people know, like, and trust you, they're going to open your emails more readily.

It's getting to that place that can be tricky. It's especially tricky if you're pretty new to this and you're an unknown quantity in your niche. That's okay – you can quickly build a relationship with your audience even if you’re new.

It's really as simple as understanding what they need and want and delivering that. Pay attention to them. Immerse yourself in the culture of that niche by browsing and posting on related forums, social media, blogs, and more.

You should be everywhere the people in your niche hang out. They should find you being helpful in every way. Don't be afraid to share your opinion and become a thought leader within your niche. Yes, some people will disagree with you but others will agree with you. You'll be respected as a leader.

In addition to positioning yourself as an authority, expert, and someone to listen to within your niche, it's also a good idea to work hard to communicate individually with the people who join your list. There are some marketers who take this as far as paying attention to who has subscribed that day. They drop them a quick line to welcome them – a one-on-one welcome message, not just the standard follow up welcome message.

Even if you don't want to (or can’t) take the time to do that, and it’s really next to impossible once your list really starts to grow, you can respond to those who ask you questions. There will be those who reply to your emails. Answer them, and answer them yourself and with respect.

In fact, encourage communication. Open the lines of communication. You don’t want to be a faceless, cold marketer at the other end of a computer screen. Help people and be present—be “real.” That's what a relationship is all about – there's the give and the take.

If you want to get more opens and make more sales, then you need to pay attention to that relationship and nurture it from the very start. Just be there for people – help them in every way you can. Give more than you could ever expect to receive.

Getting People Addicted to Your Content

It's also important to stand out as an email marketer. You don't want to do the same old thing everyone else is doing. This means finding a unique angle for your brand and showcasing your personality.

Make your content interesting in addition to that. People won't want to open your emails if they aren’t going to be entertained or informed in some way. Your emails shouldn't be dry and boring – there should truly be something in it for the person who reads the email. They have to get something out of it.

And, just because they open one of your emails doesn’t mean they’ll open subsequent emails. You have to constantly be on your toes.

You can play around with this. Consider creating series of emails where you include cliffhangers from one email to the next. Get people excited, give people great information, and let your personality shine through. Do things that will make them anxious to hear from you.

Researching What Your Audience Needs and Wants in the First Place

I touched on this already, but it's so important that it bears having its own section. As a smart marketer, you have to know what your audience needs and wants.

Keep your finger on the pulse of what's going on in your niche. You should know what the latest news is. You should know what the latest developments are. You should know what other marketers are doing in your niche.

Remember that there are real people at the other end of the computer screen. If you want people to open your email, then people have to feel that connection. They have to know that you have their best interests at heart.

When you write an email, imagine the typical person who will be reading your email. Find a picture that could represent them. Create a little background history of them – the reader avatar.

Craft your email directly for that person. They’re representative of your niche as a whole, so it will add that humanity to your writing. You’ll naturally make more of a personal impact on those who read your email.

Crafting a Great Subject Line

How crowded is your email inbox? Go ahead and take a look right now. If you regularly clean out your email inbox, then it might not be crowded at all. Still, you probably receive dozens or even hundreds of emails every single day from marketers, businesses, friends and family, colleagues, and so on.

If you're like many people, then more, more, more land in your inbox every day. It's completely overwhelming, right? How can a marketer stand out?

Now, browse through the promotions section of your inbox if you have them separated out that way (like they do with Gmail tabs). Do any of those emails stand out to you? Which do and which don't? Take notes on what you find.

Every day, you're compelled to open some emails and to delete or ignore other emails. Put yourself in the shoes of those who are going to open your emails (or who you hope will open your emails). What's going to get them to open? What’s going to catch their attention?

It's important to craft a great, eye-catching subject line. Consider this to be the headline of your email. You have to capture their attention even in the midst of hundreds of other emails.

There is no one way to craft a great subject line. Play around with what works in your niche. Try including a little mystery within the subject line. Don't make it too long and wordy. Make sure it calls out to your audience and intrigues them in some way. They should see your subject line in the midst of hundreds of other emails and instinctively think, “This email is for me… I have to open it!”

Again, it can really help to study how others in your niche craft their subject lines. This is a skill you can grow over time.

Now Put This into Practice

Hopefully, you’re really excited to put these steps into practice. If you get more people to open your emails, you can make a lot more money and grow your business in incredible ways.

How To Use Autoresponders Effectively

How To Use Autoresponders Effectively

Imagine… you write an email today and earn from it on autopilot for years to come.

Is that just a dream? It’s not. It can quickly become a reality for you.

In fact, you can write dozens of emails in your spare time, load them up into an autoresponder account, sit back, and watch your earnings increase.

If you use autoresponders effectively, this is exactly what can happen for you.

Email marketing is great because you can build a list, send an email, and earn money. But the fact that you can load up autoresponders that will get sent and earn for you without you lifting a finger after the fact is incredible.

It’s time to learn how to use autoresponders effectively. Learn how to do this and you can completely transform your email marketing and business.

What Are Autoresponder Emails?

Autoresponder emails are simply marketing emails that go out on a schedule. There are autoresponder companies, like Aweber and GetResponse, that allow you to manage your lists, store your emails, and schedule them.

The benefit of autoresponder emails is that there are bound to be times when you don’t want the same email to go out to everyone on your list at the same time. You want someone who joins your list today to get the first email in a sequence. You want someone who joins your list next week to get the first email in a sequence.

Autoresponders are really convenient. People can get your emails in the order you want them to get them in. This also allows you to do a lot of your email marketing hands-off. You don’t have to manually do everything. You can schedule autoresponder emails to go out and set up a list-building funnel that works for you day and night.

The emails might be informative, promote your products, or promote the products of others.

How an Autoresponder Account Works

Take some time to log into your autoresponder account so you can get a feel for how it works. If you don’t yet have an autoresponder account, Aweber is a great option. Read through the help pages.

You’ll set up a list and add in all of your information. Then, you can load up a sequence of autoresponder emails and determine the intervals between when the emails go out. You might load up 7 emails and schedule one to go out every 3 days or whatever works for you.

Types of Autoresponder Emails

I’ve mentioned that there are different types of autoresponder emails you can focus on. The most important thing to know is that you can make these whatever you need and want them to be. Pay attention to what other successful email marketers tend to load up into their autoresponder sequences. Think about what your audience needs from your emails.

Relationship building is very important. You want people to feel like they come away with a lot of value when they read your emails. You’ll also want to make sales, of course.

I recommend you load up a welcome email as your first email. This is the autoresponder email people will get right after signing up.

Then, you might include an informative email. Next, you might include an email that includes some information and a soft sell. The next email might have a harder, more direct sales message.

You can keep going with the sequence. Some emails focused on giving great information, some emails focused on building relationships, some focused on making sales, and others a mixture of all the above.

How Often To Schedule Autoresponder Emails to Go Out

There’s no simple answer as to how frequently you should schedule autoresponder emails to go out. You might want them to be sent more frequently in the beginning when you’re first getting on people’s radar. Then, you might want to taper the autoresponder emails off after that, sending one or two a week.

Also consider how often you plan to send broadcast emails. You don’t want to flood people’s email inboxes with emails that you send as a broadcast and those that go out according to your autoresponder schedule.

If you’re stuck at all for what to do, send 7 emails to go out every other day and then schedule the remaining emails to go out twice a week. Load up enough emails to last you for a year or so. Change out links and update the emails when needed. Consider writing autoresponder emails that are more evergreen so they’ll always be relevant.

What to Promote In Autoresponder Emails

One of your toughest decisions might be what to promote in your emails. Consider creating mini-sequences for each of your own products. You can write a series of three emails to promote each product. The first more informative, the second with a soft sell, and the third with a more direct call to action.

You might also want to promote products as an affiliate within your emails. Consider what your audience will likely respond to. You might look through past broadcast emails you’ve sent and see what sold best to your audience. You can then modify those broadcast emails and put them in your autoresponder sequence.

Never promote something just to promote it. Promote something because you know a subset of your audience will really benefit from it.

Sequences of Three

I’ve talked about sequences of three. These work well, in my opinion. Sometimes, people need a warm up before they’ll buy something. You can stir their emotions and make them see that they really need a solution in the first email. Then, you can continue to stir those emotions and make a soft sell for a product that will solve that problem in the second email. The third email can be a more direct sell of the product with a call to action.

This puts the product in front of people multiple times. You can get higher conversion rates with this strategy. Test different sequences and different ways of presenting these sequences to see what will work best for your audience.

Tweaking Your Autoresponders Over Time

One of the best things about creating autoresponders is that they are pretty set and forget. You can load up your sequence and just leave it, letting it delight your audience and make sales for you.

But you might find that you want or need to tweak some emails over time. New information might come to light. You might come out with new products you want to highlight or you might improve past products. Certain products you might have promoted as an affiliate may become out of date.

Every once in a while, go through your autoresponder sequence and see what you can tweak and change. For the most part, things can stay the same, which is a huge breath of fresh air so you can focus on other things in your business.

Write Emails and Profit

Write emails and profit… it’s not just a dream. That’s what will happen when you focus on writing great autoresponder emails and use them effectively. Write emails, load them up, schedule them, and profit. This is one thing you can do for your business that doesn’t take a lot of effort if you work on it a little at a time, but can pay off in major ways.

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