Category Archives for "General Marketing"

The Importance of the Offer

the-importance-of-the-offer

There are so many different pieces that go into writing an effective piece of sales copy.

You want to get it all right. You want to make your copy so effective that your target audience can't help but buy it.

But, there's something a lot of people miss when it comes to writing great copy. Often, the most important piece of the puzzle is the offer itself.

You could have the best sales copy in the world, but if the offer isn't good enough, then people are going to get down to the bottom of your sales letter but they aren't going to buy.

Or, you might have horrible sales copy but people buy anyway, at least the ones who make it to the bottom and see how enticing your offer is.

You want people to BUY. In fact, the ideal situation is that your offer is so good that the rest of the copy is almost superfluous. You want people to see your offer and buy right away, without even looking at the sales page because the offer is so good.

Indeed, the offer is incredibly important. One of the best examples of this was given by uber marketer Jason Fladlien. He made the point that if the offer is good enough, nothing else matters. You can get your conversion rates to nearly 100%. How is that even possible?

Think of it when illustrated this way: What if there was a car for sale for $1? Imagine there are no strings attached, no taxes you have to pay… nothing expect that $1 to pay. Assume this car is your dream car. You'd absolutely take that offer, right? There would basically be a 100% conversion rate on the offer to buy that car.

Obviously, that's an extreme example. But, it absolutely makes the point.

What about Your Offer?

Now, think about your own offer. Is your offer so good that people won't want to pass it up?

Sure, it's important to have great copy and to use the psychology of sales within your copy. But, can your offer pretty much stand alone and still convert like crazy?

Again, think about your offer. Are people really wowed when they see all they're getting?

There are many different ways that you can wow people. You can wow them on price, what's included, on added value, scarcity, personalization, and more.

With the car example, you’ve wowed people on price. The price compared to value is so shockingly low that people can’t help but buy the offer.

But, maybe you don't want to charge a really low price. So, you can wow people with what's included. You can add so much value that it's instantly apparent that your offer is an amazing one.

You can also introduce scarcity to your offer to get people to take advantage of it. If your offer is in such limited supply that it will soon be completely gone, possibly forever, then many more people will take you up on that offer right away.

You can add personalization to your offer. Personalization can set your offer apart from everything else out there. Personalization might include your personal help, something specifically tailored to their needs, and so on.

Revisit your current offer. Brainstorm what might be appropriate for your niche. Maybe you want to create a can't-miss-it price and include so much more than anyone else would include. Do some brainstorming, figure it out, and create an offer that will dramatically boost your conversion rates no matter what's going on with the rest of your sales copy.

When it comes to the offer, you can also bring up some comparisons within your sales copy that will further entice people. It's okay to mention that no one else offers what you offer, and for the low price you offer it for. Think about what else is on the market and how your offer is better than whatever else is out there.

When you write about your offer, use the elements of sales copy and the power of psychology. Make it seem so exciting that they absolutely will not want to pass it up.

Your goal should be to dramatically boost your conversions on your current sales copy and for every piece of copy you write in the future. It is definitely worth it to test different versions of your offer. Changing some wording here and changing some wording there can further boost your conversions.

The Offer Matters

Hopefully, you can see now that the offer is incredibly important. If your offer is there and if your offer is solid, then people are probably going to buy. If your offer stinks or if you don’t frame it in the right way, people probably won’t buy.

Sure, things like the headline really do matter on a sales letter. The headline is there to capture people's attention in the first place—it calls out to your target audience. Things like the story and bullet points are there to keep people's attention and stir their emotions.

After all, the potential buyer needs to have an interest in going down the page until he or she actually sees the offer, so you don’t want them to be so bored that they click away first.

But, when it comes to actually clicking that buy button and following through with the purchase, it's all about the offer. If the offer is amazing, it doesn't matter what else is going on, once you've gotten their attention in the first place.

If you pay attention to the offer and really work on tweaking your offer to perfection, then you can boost your conversion rates and earn so much more with every single product you release.

Focus on the offer, focus on the offer, focus on the offer.

That's the bottom line when it comes to writing effective sales copy and earning great money, no matter what it is you're trying to sell.

Why You Should Feature Other Marketers On Your Download Pages And In Your Products

Why You Should Feature Other Marketers on Your Download Pages and In Your Products

As an affiliate, you’re always looking for ways to make more money. One thing you know for sure is that you can’t be shy about placing your affiliate links where potential customers can see them.

That’s actually a problem some affiliates have. They’re too shy about putting their affiliate links anywhere. It’s time to get over that problem because you’re holding yourself back as an affiliate.

Other affiliates have the opposite problem—they place their affiliate links in too many places. They’re always spamming their links here and there, even if it’s not necessarily a spot where potential customers are looking.

What if there were a perfect spot for you to put affiliate links? We have those standard spots like on blogs, review articles, review videos, and more. Those spots work just great—you can certainly earn a full time income if you work on driving traffic to your links in those spots.

But, there are two places to put your affiliate links that you might not have thought of before. Those places are on your download pages and in your products.

Why You Should Be a Product Creator, Even as an Affiliate

After you read that I recommend you put your affiliate links on your download pages and in your products, you might have scratched your head. Why would you have your own products if you’re working hard to build your business as an affiliate?

I believe it’s always best to have your own products—at least some of your own products. Having your own products serves your purpose because they allow you to build your list (affiliates will be promoting for you now) and earn passive income.

They also build your authority so it will be easier for you to make sales as an affiliate. People tend to respect and trust people more when they have their own products for sale. It’s a perceived authority thing.

Having your own products helps you make sales in another way, too—you’ll then get to place your links on your download pages and in your products.

Maybe you already have your own products—that’s great. That means you can take advantage of this strategy right away. You can go back through your old products and your old download pages and implement this right away.

Featuring Other Marketers on Your Download Pages

Let’s first talk about why you might want to feature other marketers’ products on your download pages.

Someone has just bought your product and they’re directed to your download page. They’ve just spent money and are in the buying mood. They’re clearly interested in, and willing to spend money on, the topic related to your product.

If you’re in a very profitable niche then it’s very likely that your customers aren’t just interested in buying one product on that topic. They’re probably interested in buying multiple, related products over time.

You can speed that up. They trust you now because they’ve bought your product. You can recommend a complementary product right on your download page.

Remember—people are in the buying mood and you know they’re interested in your topic. It’s a win! People certainly don’t have to buy that product but it’s right in front of them and presented in an appealing way—you might be surprised at how many conversions you get.

Over time, you can test different conversions and really see what’s going to work best for you.

You can write a mini review, place a banner ad, write a full review, place the products’ graphics there, etc.

Don’t do this in a way that will annoy your customers. Do this in a way that will demonstrate the clear benefit of also picking up the product you’re promoting as an affiliate.

Featuring Other Marketers In Your Products

It’s also ideal to feature other marketers’ products right within your products. This works well if you’re writing or creating an info product and you know of something that’s complementary.

You obviously don’t want to purposefully leave anything out of your product because that will upset people. Don’t make them feel like what they’ve just bought is inadequate.

But if people want more information on a certain topic or there’s a product with a unique perspective out there, you can certainly reference it.

In some cases, it might make sense to reference the product you’re promoting as an affiliate right within your product’s text. It can make sense in the natural flow of your writing.

In other cases, you’ll want to create a references or “further reading” section where you direct your readers.

This is prime territory. People are actively engaged in your product. They are likely interested in the highly related product you’re promoting. It definitely makes sense to use this prime territory in many instances.

Make sure you aren’t just shoving affiliate links into your products left and right. Put your customer at the top of your mind when you do this. Will your typical customer appreciate and benefit from learning about a product you’re promoting as an affiliate? If so, then go ahead and put the link in.

Promoting Via Email

In some cases, you won’t have a download page and you won’t necessarily want to promote within your product. There’s always the old standby of email.

If you’re giving people the download to your product via email, then you might consider writing a follow up email that is a promotion for a complementary product.

The key to promoting others’ products via email is to make sure you focus on that relationship and connection. You don’t want to just spam your list and inundate them with offers.

Think about them first. Think about what they really need and can benefit from.

Implement This Strategy

There you have it.

Whether you’re new to creating products or you have several products you can get started with, this can be a nice way to serve your audience and make even more money from your efforts. Give it a try and see how it does with your audience.

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